Strategic Digital Marketing
Optimize your marketing
In the digital business world, value is created through continuous analysis and monitoring of customer behavior across your various channels - including website and design, social media, email marketing, search engine advertising, search engine optimization, and much more. With the Strategic Digital Marketing course, you will gain a deeper understanding of how all efforts work together to create the most effective digital customer journey.
Who is this course for?
This training course is designed for individuals in strategic roles who want to gain in-depth knowledge and strategic understanding of digital marketing. Upon completion of the course, you will have a comprehensive grasp of the breadth and depth of your efforts and be able to set strategic goals for execution, ordering, and specifying the right approach - whether you are a manager, salesperson, marketing manager, or entrepreneur.
Learning outcomes
Develop a comprehensive understanding of the digital ecosystem and how various components, tools, channels, and platforms interact.
Master the ability to measure and analyze customer behavior across your digital platforms and channels.
Gain insights into the most commonly used systems and tools that empower you to enhance your digital presence.
Acquire knowledge of agile methodologies and their impact on workflows, budgets, and outcomes.
Refine your ability to identify all stages of the customer journey and deliver the right content to the right audience at the right time.
Deepen your understanding of audience analysis, personas, and the importance of tailoring content to specific demographics.
Gain strategic expertise in crafting and maintaining a robust digital business strategy.
Apply to this education here
Education fee
34 900 SEK / VAT exluded
43 625 SEK / VAT included
Scope
On-site courses in Gothenburg and Stockholm will be held over 4 full days, from 9:00 AM to 4:30 PM.
Distance learning courses will be held over 6 half-days, from 8:30 AM to 12:30 PM.
Contact me for more information
Elisabet Ek
Phone: 040-601 23 08
Email: elisabet.ek@ihm.se
Learning modules
You will gain a comprehensive understanding of digital marketing and its components on a strategic level. You will learn which components make up the digital ecosystem, how they are interconnected, and what synergies the channels can generate. We will discuss the importance of working with an agile approach and its impact on the workflow, budget, and results.
- The Digital Ecosystem
- Goals & Measurement
- Resources
- Agile Approach
- Strategic Planning (ROI)
- Channel Strategies (CCM)
- Customer Journey
- Audience Strategy and Personas
You will learn to work concretely and strategically with the digital landscape and its central activities. You will learn how social media can be used to drive conversions and how to strategically plan, implement, and optimize relevant activities in each channel.
- Social Media Advertising
- Facebook & Instagram
- Other Social Channels
- Influencer Marketing
- Remarketing
You will gain an understanding of the importance of working with both organic and paid channels in Search Marketing. You will learn about the relevant components and tools available in SEO and SEM, and you will gain a deeper understanding of strategic planning as well as practical knowledge in the different areas.
- Search Engine Optimization (SEO)
- Exercise Search Engine Marketing (SEM)
- Display
- Remarketing
Throughout the training days, we will alternate between theoretical reviews, practical exercises, and case studies. This will allow you to gain a deeper understanding of digital marketing and a more strategic perspective on the various components. As a participant, you will be an active part of the exchange of experience and knowledge building.